“You get what you pay for.”
Competition, differentiation, market-positioning, audience profiles… these are just a few of the topics that must be researched in order to design an effective logo. The logo and corporate identity is the frontline of your company’s services. It’s the company asset that represents your voice for a position in the marketplace.
The key here is consistency. All logos should come complete with a corporate guidelines document for both employees and third parties. This document will details the do’s and don’ts of how to use your identity system consistently.